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Volvo Unveils EX30: A Compact Electric SUV Headed for the U.S. Market
On Tuesday, Volvo provided a glimpse of an upcoming smaller electric SUV and confirmed its intended availability in the United States. The compact model, named EX30, is set to be unveiled on June 7 and will be open for U.S. reservations immediately on the same day. Volvo’s decision to utilize the EX30 badge aligns with its new nomenclature for electric SUVs, a system initiated by the forthcoming EX90 SUV. Produced in the United States, the EX90 is scheduled to be delivered to American customers in early 2024.
The early glimpse of the vehicle indicates that its design elements could closely resemble those of the EX90, albeit with a potential light bar in the front instead of conventional individual headlights. In terms of design speculation, it might pay homage to the 1980s-era Volvo 480, featuring a low-set leading edge and concealed headlamps.
As of now, Volvo has not officially disclosed the production location for the EX30 or the extent to which it may share underpinnings with its parent company, China’s Geely. However, it is probable that the EX30 will be based on Geely’s SEA platform, which has already been unveiled as the foundation for the upcoming Polestar 4.
In 2021, Volvo reaffirmed its commitment to achieving an all-electric lineup by 2030, demonstrating its dedication to sustainability. As part of this goal, the company plans to eliminate the use of leather in all its vehicles by 2030—an initiative that sets it apart from other automakers.
Historically, Volvo has not typically introduced its smallest models to the U.S. market. However, there have been exceptions, such as the sporty C30 hatchback. A decade ago, Volvo offered the C30 Electric through a limited lease program in Europe, which contributed to the development and testing of cold-weather capabilities seen in their current electric vehicles, including the XC40 Recharge and C40 Recharge.
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